Is That Even a Thing?

I loved this article, and the author’s third explanation of why we’ve started asking, “Is that even a thing?”:

[One reason we ask “Is That Even a Thing?” is] the closing gap between satire and the real thing. The absurd excess of things has reached a point where the ironic detachment needed to cope with them is increasingly built into the things themselves, their marketing and the language we use to talk about them. The designator “a thing” is thus almost always tinged with ironic detachment. It puts the thing at arm’s length. You can hardly say “a thing” without a wary glint in your eye. The volume, particularity and inanity of the phenomena effectively force us to take up this detachment. The complaint that the young are jaded or ironic is misplaced; it’s the conditions that are this way.

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